About Us

Calle Cuatro
Calle Cuatro Marketplace, known as “La Cuatro,” is a Marketplace with a long narrow, tree-shaded, brick-lined market with old structures, painted stalls, street vendors, cafes, restaurants and gift shops. Calle Cuatro Marketplace is home to visitors from around the world. Come and join us, stroll around Calle Cuatro, listen to the strolling Mariachi/Jarocho music, watch the Aztecs and Mexican folkloric dancers. Not to mention the world renowned restaurants. For holidays, the merchants go all out with Mexican music, dancing and celebrations on such days as: Cinco de Mayo, Mexican Independence Day and Dia de Altares.

Explore your City

Select the Category of the Section
  • All
  • 5 de Mayo
  • Fiestas Patrias
  • Free face painting
  • Noche de Altares
  • Serenade on the Street
Photos

Photos

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5 de Mayo

5 de Mayo

Cinco de Mayo—or the fifth of May—commemorates the Mexican a...
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Fiestas Patrias

Fiestas Patrias

Fiestas Patrias is a Spanish phrase meaning “Patriotic Holid...
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Free Face Painting

Free Face Painting

Calle Cuatro Marketplace, Saturday’s and Sunday’s events inc...
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Serenade on the Street

Serenade on the Street

Enjoy your shopping and dining along the streets of Calle Cu...
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Noche de Altares

Noche de Altares

Noche de Altares is a families event, where groups and indiv...
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American Dream - Sueño Americano

The American spirit is bound up in the love of entrepreneurship. We marvel at individuals who have the strength and courage to stake out on their own and start a small business. Their lives are the product of their own sweat and tears and years of dedication. All that they give is in order to bring us everything we need from our furniture to our groceries.  This is why the stories behind these men, woman and families lives are so important for us here at Calle Cuatro Marketplace. 

 Our support as a community to our Small Businesses is vital to their continued growth and stability. Without Small Business we would not be able to maintain the local economic health and social well-being within our community.   Americans love small businesses because in their decision to pursue their dreams they are establishing the Dream of what it really means to be an American. Here are our stories.

 

Logan Crow - The Frida Cinema

My name is Logan Crow, and I am the owner of The Frida Cinema on Fourth Street in Downtown Santa Ana. I was raised in Fountain Valley, California. My father was born in Guayaquil, Ecuador and my mother in Managua, Nicaragua. I graduated from high school and continued my education at Long Beach City College. During my college years, my dream of being involved in film became clear. I began by creating an online blog about film, which led to an opportunity to screen films at Vista Theatre in Silver Lake, Los Angeles. In order to cover the financial costs for screening, I made a decision to drop out of school and get my license in real estate. In addition, I moved to Los Angeles where I began volunteering at various cinemas. Although the experience was enriching, I wanted to bring the film scene to the Long Beach community. My friends from Long Beach City College and I created the Long Beach Cinematheque in 2009, a non-profit organization showcasing a variety of films. From that success, two associates and I began the Cultural Alliance of Long Beach, a non-profit organization promoting community engagement. My involvement with the film scene and various organizations led me to open The Frida Cinema. The landlord of The Frida Cinema contacted me and informing me that the current tenants would be leaving. He wanted my input on the future of the building; so I decided to make a visit and I immediately saw potential. I wanted to preserve the building as a cinema and the landlord agreed. Before moving forward, I needed to familiarize myself more with the community of Santa Ana. So, I collaborated with Erick Cocoletzi from Santanero Magazine, and Gustavo Arellano from OC Weekly to gain knowledge. I came to the conclusion that the cinema had to be a collective of the Santa Ana culture. To this day, I constantly work on new ways to serve the community through The Frida Cinema. The biggest challenge has always been getting people to come in and watch unfamiliar films. The beauty of this is that my audience receives a unique experience, and that is all I can ask for. After four years in Downtown Santa Ana, it’s the culturally vibrant community that keeps The Frida Cinema alive. I am living my American Dream and it wouldn’t be possible without my hard working volunteers. If I could, I would do it again, it has been a wonderful experience. In the near future, I plan on serving the community in a greater capacity by making The Frida Cinema a space for educational purposes. My message to the youth is, live your truth, value your friends and allies, and share your story.

We are Associated With


INFO

  • info@sabcinc.com
  • http://callecautromarketplace.com
  • 4th Street
    Santa Ana, California

  • Contact us